Friday, March 16, 2007

Gold's Gym Crowns Mr. Puniverse 2007


March 11, 2007, (Scottsdale, AZ)… America’s fitness icon, Gold’s Gym has selected its first official ‘Mr. Puniverse 2007’ Phoenix titleholder, Scottsdale native TC Mulcahy. TC was crowned on Friday, March 2, 2007 at Flicka’s Bar and Grill in Scottsdale and beat out five other finalists to receive this distinguished title. TC will be given a plan to develop more muscle and increase his fitness level throughout the year. His progress will be updated and documented regularly.

At 19 years of age, TC who is 5’9” and weighs 119 pounds, has tried in vein for years to gain weight even though he consumes between 2,000 and 3,000 calories a day. “I’m not picky about my food at all. I’ve never avoided eating something because it makes me fat or it’s unhealthy,” he laughs, noting that Chipotle and Taco Bell are a couple of his favorites. He says he’s determined to use his title as Gold’s Gym newly-appointed Mr. Puniverse to gain weight, get into shape and inspire other punies struggling with the same issues.

This contest, the first of its kind for the Phoenix area franchise, accomplished Gold’s Gym’s goals of educating people about the benefits of fitness in a humorous manner. ‘Mr. Puniverse 2007’ contestants competed in these categories: strength, cardio, posing, trivia and their 20 second plea as to why he should be crowned.

TC Mulcahy is the youngest of four and grew up in Scottsdale attending St. Daniel the Prophet Elementary and Coronado High School. He is an ASU student studying industrial design. He spends his time creating furniture, enjoying photography and on his computer. TC Mulcahy receives a free lifetime membership to Gold’s Gym, a one-year free membership for a friend or family member, personal training, Gold’s Gym fitness apparel, along with the opportunity to represent Gold’s Gym throughout 2007.

Gold’s Gym has been an American fitness icon for over 40 years. In 2002, consumers identified Gold’s Gym as one of the most recognizable brands in the sporting goods industry. It is also one of America’s top brands. On a global scale, Gold’s Gym has over 25 million members and is the largest gym chain with over 650 gyms. It is the gym of preference for amateur and pro athletes, as well as the entertainment industry, and anyone else who is serious about fitness.
There are five Valley locations (Mesa, Ahwatukee, North Scottsdale, Gilbert, and Peoria) and two additional locations will open soon in Avondale and Cave Creek. For more information about Gold’s Gym including a group fitness schedule, visit http://www.goldsgym.com/.
For media credentials, interviews and demonstrations, please contact Yvette Craddock of Click Marketing Solutions at 480.968.3354 or via email at Yvette@click-marketing.net.

Thursday, March 1, 2007

Cardinals' Deuce Lutui to Judge Mr. Puniverse

INAUGURAL GOLD’S GYM ‘MR. PUNIVERSE 2007’ CONTEST ANNOUNCES CELEBRITY JUDGE DEUCE LUTUI

March 1, 2007, (Scottsdale, AZ)… America’s fitness icon, Gold’s Gym will select the first official ‘Mr. Puniverse 2007’ Phoenix titleholder on Friday, March 2, 2007 at Flicka’s Bar and Grill located at 2003 N. Scottsdale Road in Scottsdale from 8pm to 10pm. Professional football player and Arizona native Deuce Lutui will serve as the event’s celebrity judge. The event is free and open to the public.

This contest is the first of its kind for the Phoenix area franchise. It provides Gold’s Gym the opportunity to educate the public about good health and highlight the mental and bodily benefits of physical fitness- all in a humorous and fun forum. The Mr. Puniverse title will be held by one muscularly underdeveloped male who will act as a Gold’s Gym ambassador for the remainder of 2007. The titleholder will be given a plan to develop more muscle and increase fitness skills throughout the year. Progress will be updated and documented regularly.

Six, serious ‘Mr. Puniverse 2007’ contestants will compete in these categories: strength, cardio, posing and trivia. Each will be given 20 seconds to make their case as to why he should be crowned. Gold’s Gym judges, including Deuce Lutui, will score each contestant in each area. The highest final score will determine the crowned ‘Mr. Puniverse 2007’.

The winner will receive a free lifetime membership to Gold’s Gym, a one-year free membership for a friend or family member, personal training, Gold’s Gym fitness apparel, along with the opportunity to represent Gold’s Gym throughout 2007.

Deuce Lutui was drafted in the second round to begin his rookie season as a professional football player. The 6-foot-5, 338 pound offensive lineman has deep family roots and strong community ties.
Gold’s Gym has been an American fitness icon for over 40 years. In 2002, consumers identified Gold’s Gym as one of the most recognizable brands in the sporting goods industry. It is also one of America’s top brands. On a global scale, Gold’s Gym has over 25 million members and is the largest gym chain with over 650 gyms. It is the gym of preference for amateur and pro athletes, as well as the entertainment industry, and anyone else who is serious about fitness.
There are five Valley locations (Mesa, Ahwatukee, North Scottsdale, Gilbert, and Peoria) and two additional locations will open soon in Avondale and Cave Creek. For more information about Gold’s Gym including a group fitness schedule, visit www.goldsgym.com.